Albino and Preto A&P x G-Shock

G-Shock. 2024 Albino and Preto Reserve.

Release Date

Japan: February 24, 2024 at 10:00 PM JST Europe: February 24, 2024 at 10:00 AM GMT U.S. In-Person: February 25, 2024 at 12:00 PM PST U.S. Reserve: February 27, 2024 at 11:00 AM PST U.S. Public: February 28, 2024 at 11:00 AM PST

Specs

Top: 450 Gram Pearl Weave Pants: 10-ounce Cotton Color: Black

Exclusivity

The gi, watch, and jacket comprised the 2024 Albino and Preto Reserve membership package. It was also sold at an exclusive A&P Pop Up Studio in Costa Mesa, California on February 25, 2024 from 12 PM - 4 PM PST. The first 50 customers who purchased a gi received the watch for free. The gi was also available in limited sizes and quantities online. It wasn't sold outside the U.S.

The watch was sold publicly online in the U.S., Europe, and Japan.

The Olive Drab jacket was only available in the Reserve membership package.

Sizes

A00F, A0, A0H, A0F, A1, A1F, A1L, A2, A2F, A2L, A2H, A3, A3L, A3H, A4, A5

Price

U.S.: $280

Purchase Limits

None.

Description

In 1983, Casio introduced the "G-SHOCK" line of watches. The name "G-SHOCK" comes from "GRAVITATIONAL SHOCK". The goal was to make a tough watch that could withstand extreme conditions. The first model, "DW-5000C," was launched the same year and became popular for its toughness. "G-SHOCK" has since incorporated advanced technologies, such as solar power and atomic timekeeping, while maintaining its reputation for durability. Today, "G-SHOCK" is a symbol of resilience and innovation, appealing to a diverse audience.

Albino & Preto (A&P) puts its own spin on the classic DW-6900 watch by adding fluorescent yellow accents to the face and strap. The A&P logo is subtly placed for branding purposes. The partnership's slogan, "TRAIN ANYWHERE. ANYTIME. TIME WAITS FOR NO ONE", pays homage to the lifelong journey of self-improvement and "ABSOLUTE TOUGHNESS". A&P showcases the versatility of the DW-6900 by featuring it in various activities, including gym workouts, outdoor adventures, mountain climbing, and even jiu-jitsu training.