December 20, 2017 at 10:00 AM PST
Top: Pearl Weave Pants: Twill Cotton Color: Black
GUMA only. In late December of 2017, Shoyoroll sent out the following (dreaded) email to all of its GUMA members:
"Batch #78 RIP Kimono
Dear Guma Member,
As we lay GUMA to rest we want to recognize all those who were a part of GUMA and who inspired us throughout the years to do rad projects exclusively for our members. Each rose on the gi is a symbol of our respect and love for all our GUMA members.
Batch #78 will be Guma's final exclusive kimono release.
The release will be available on WEDNESDAY, DECEMBER 20th, 2017 at 10AM (PST). This Kimono is our final farewell and tribute to GUMA.
Please note, the gis will be sold on a first come, first served basis. As a result, sizes may sell out faster than others. In addition to the kimono, we will have a limited quantity of apparel available for purchase."
That email followed an earlier email sent out in October that shocked everyone, GUMA members and non-members alike:
"R.I.P. Guma Reserve
Dear Guma Member,
On behalf of all of us here at Shoyoroll, we want to take a moment to express our gratitude and thank all of our GUMA members for your participation and support over the years.
When we created GUMA, our vision was to give those who were avid supporters of our brand ease of access to products. As the years went by, the concept of GUMA started to evolve and change. We added more perks by adding exclusive color ways and other member only products to enhance the benefits of being a GUMA member. People were truly stoked by this and we saw membership demand grow each year.
Now, six years later, we feel that GUMA has veered off from what we envisioned it to be. As a result, it is with deep regret to announce that 2017 will be the final year of GUMA Reserve. We hope you can understand and respect this difficult decision we had to make.
Rest assured, your 2017 membership does not end until December 31st, so we still have releases in store for you. Please stay tuned to future newsletters for upcoming releases. We want to continue to offer great products to our avid supporters and look forward to what the future brings. Again, massive Thank you to all who made GUMA possible.
So here it is, the absolute LAST GUMA member kimono from Shoyoroll. And a special one at that.
One per member.
Batch #78 will be Guma's final exclusive kimono release. This Kimono is our final farewell and tribute to GUMA. Please note, the gis will be sold on a first come, first served basis. As a result, sizes may sell out faster than others. In addition to the kimono, we will have a limited quantity of apparel available for purchase.